February Fitting Frenzy

Club Fitting Final

Here’s why you need to get fit during the February Fitting Frenzy!

Fact: You Have Untapped Distance Potential

We see this daily on the driving range and during lessons at The Links at Brunello: players leaving yards behind. Whether it’s a drive that balloons into the sky with too much spin or bullets that barely leave the ground from a low launch, many golfers have the potential to hit their drives much further than they do. With the help of a large national club fitter in the US, we’ve done some research with the goal of answering two questions: How much distance is the average player losing?  How much can club fitting help?

The Myths

Myth #1 –
The average golfer could hit their driver much farther

Myth #2 –
Club fitting will make golfers longer off the tee

Myth #3 –
Club fitting will make golfers more accurate

How The Tests Were Conducted: Club Champion is a premium custom fitter that fits dozens of golfers every day, across the US. They randomly selected 25 golfers who had gone through full bag fittings and analyzed their data.  They had access to the data they produced with their own clubs prior to the fitting and with the clubs they were fit into. Note: Because these fittings were randomly selected, some data points were missing.  As a result, some of their statistics reflect a pool of 22 or 24 golfers, not 25.

In a fitting this week, I helped one of our Advantage Card Holders, Scott T., gain 25 yards with his 7 iron. Scott felt like he wasn’t getting the distance with his irons that he thought he should be. He purchased irons in 2016 without getting fit. I found the proper shaft and head combination to increase Scott’s ball speed by 10 MPH, cut his ball spin rate in half, and reduce his launch angle. All these subtle changes added up to 25 extra yards. Imagine the fun Scott will have hitting an 8 iron into a green where he would have had to hit a 6 iron!
Ben Clarke, Academy Instructor
PGA Professional Fitter

MYTH #1 – 
The average golfer could hit their driver much farther

Before we get into the data, let me clarify what we’re talking about.  This is not meant as a hypothetical question wherein the average golfer trains like a PGA Tour pro and taps their inner Dustin Johnson.  The comparison simply looked at the current driver carry distances of 24 golfers and compared that to the optimal distance they should carry their driver given their current club head speed.

Every golfer in their test was short of optimal, and 22 of 24 golfers are leaving over 10 yards of carry distance on the table.  That means the golfers are consistently hitting one more club into the green than they need to be.

Ready for a more shocking stat?  17 of 24 golfers are missing out on 20 yards or more.  20 yards of carry not only changes the clubs you’re hitting into the green, it also changes the lines you can take off the tee.

That’s not all.  9 of 24 golfers, over 1 in 3, was over 40 yards short of optimal.  2 of their golfers were over 70 yards short of optimal.  70 yards!  These players were carrying their drivers around 150 yards when they should be bombing it 225!

On average, the 24 golfers in the study were missing out on 34 yards off the tee.  If you want to stop reading now and book an appointment with us, we get it – we’re as excited as you.

MYTH #2 – 
Club fitting will make golfers longer off the tee

Every one of the 25 golfers in this study gained driving distance through club fitting.  Every.  Single.  One.  If you want to hit the ball farther off the tee, don’t just go to the store and buy the newest driver.  Don’t buy some junk from an infomercial or off of a display without being fitted.  Book a fitting with us at The Links at Brunello.

Of the 25 players in the study, 16 gained over 10 yards and 6 gained over 20.  2 golfers gained over 40 yards off the tee!  On average, players who got fit drove the ball over 16 yards further.

One final note of interest: three of the golfers in the study were able to go beyond their optimal driving numbers because their new fitted club helped them to add club head speed.

MYTH #3 – 
Club fitting will make golfers more accurate

Distance is great but driving it farther OB is not the goal.  Luckily, club fitting was shown to improve accuracy as well.  15 of 22 players improved their accuracy, and the group as a whole hit the ball over 5 yards closer to the center line.

Of the seven who did not improve their accuracy, two had marginal changes (1 and 2 yards), and another traded 6 yards of accuracy for 48 yards of distance.  We can’t speak for everyone, but we’d make that trade every day of the week.

Sample of some of the data we collect on our GOLFIN E6 simulator.


Combine this with TrackMan. the top launch monitor in the business, and we’ll get the most accurate read on what is currently happening with your golf equipment. With this we can test this year’s gear to maximize distance and increase accuracy. Armed with this information you can make the best decisions towards purchasing the best equipment for you.

When making decisions on new clubs we can test different shaft flexes, different shaft lengths, different lie angles, and when ordering you can even choose a different size grip on the grip you prefer most. We’ll require you to bring in your current clubs to see what your tendencies are and where we can improve. Perhaps you’re regularly using a golf ball that doesn’t suit your game – we can test that too and provide you with alternatives to try as well.

The Links at Brunello Golf Shop is competitive with listed pricing of all major retailers on all brands and we even accept your old clubs on trade in.


You know that one drive that you absolutely crushed, the one that went way longer than you expected?  It wasn’t a fluke, it was your potential showing itself. If you’re like the golfers in the study, you’re leaving 10, 20, maybe even 40 yards of driving distance on the table. The best part is that you don’t have to work out to tap into that distance, all you need to do is get fit.

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The Links at Brunello
120 Brunello Blvd.,
Timberlea, Nova Scotia,
B3T 0G9

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